Back in May, Sobe launched its’ new advertising campaign “Try Everything” in partnership with the agency Motive in Denver. Tagged an “experiential campaign” it aims to increase awareness of its new flavors. Starting June 3 and continuing through the summer, Sobe Try Everything is touring Chicago, Denver, Portland, Seattle and Los Angeles with an entourage of vehicles designed to create fun and random experiences inspired by Sobe’s flavors. The campaign is one of the largest for PepsiCo. in recent history.

Images from Sobe's website

The design from top to bottom is outstanding. Take a look at their website to see awesome mini posters and fun games all inspired by each of their 31 flavors.

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