Real Truth Matters
Real Truth Matters hired me in 2010 to re-design their logo and identity system. The process was a lengthy one, consisting of several rounds of “concepting” and idea eliminations. Ultimately, a mark was chosen that embodies the “gravitas” that CEO/Pastor Michael Durham envisioned.
Initial Concept Digital Sketches and Logo Development
RTM Identity System
I also created a graphic standards manual for the RTM media team to quickly absorb and understand the proper usage of their new logo and identity.
Spread from RTM Graphic Standards Manual