Real Truth Matters

Real Truth Matters hired me in 2010 to re-design their logo and identity system. The process was a lengthy one, consisting of several rounds of “concepting” and idea eliminations. Ultimately, a mark was chosen that embodies the “gravitas” that CEO/Pastor Michael Durham envisioned.

RTM Logo
RTM Logo

RTM Logo options
Initial Concept Digital Sketches and Logo Development

RTM Identity System
RTM Identity System

I also created a graphic standards manual for the RTM media team to quickly absorb and understand the proper usage of their new logo and identity.

RTM Graphic Standards Manual
Spread from RTM Graphic Standards Manual